Users will soon have a fresh option that allows them to lessen the quantity of AI-made videos appearing in their timelines. This initiative comes as the company disclosed that it now features over 1 billion AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This development coincides with a rise in content created by AI, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing content creators on a competing service exclusively feature AI-generated videos. A large amount of this content is deemed low-quality AI content, a label for substandard, mass-produced content that is typically illogical or surreal.
Based on user feedback that many people appreciate content created using AI tools, from digital art to informative clips, and we aim to offer the community the ability to see more or less of that, according to their own choices,” said a company executive.
AI on the Platform
The service announced that there are currently over a billion videos on its service identified as made with AI. Collectively, more than 100 m videos are uploaded to the platform each day, making AI content a limited part of its complete catalog.
Customizing Your Feed
Viewers will be in a position to reduce or increase the level of artificial media they see by accessing the content preference option in the app and selecting “AI-generated content”. Additional categories that can already be modified under the setting cover current affairs, clothing, aesthetics, and movement.
Platform Guidelines
Its rules oblige users to label convincing AI-made content, and it prohibits dangerous deepfakes of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be taken down under its user guidelines.
Additionally, the platform will now add an artificially created label to content produced via its built-in AI features, or flagged by an collaborative effort for spotting content made by AI. This action is intended to stop users from seeking to evade the tagging system.
Educational Initiatives
The company is furthermore establishing a two million dollar AI literacy fund for professionals and organizations to create educational content about responsible artificial intelligence. This program will benefit non-profit groups dedicated to training coding and technology.
Platform Protection
The video-sharing app has justified its content review process, amid controversy over proposals to lay off numerous safety staff in Britain. It is expected to reduce a significant number of roles in its trust and safety team in London, with worker representatives and digital protection specialists raising concerns that people are being substituted by AI moderation.
A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can shield workers by filtering out the most distressing content ahead of it is viewed by humans. TikTok stated a 76% decrease in disturbing and violent content handled by human moderators over the past year due to intervention by its automated systems.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s very important to limit contact with harmful content as rapidly, which is the area in which a extensive automated help is really helping us process content quickly.”
